Neuromarketing

_SLIDE_1_ Neuromarketing For survival, not a choice _SLIDE_2_ Neuromarketing 1. Intro 2. Macro analysis 3. Micro analysis 4. Advantage of Neuromarketing 5. Case 6. Future of Neuromarketing _SLIDE_3_ What is the Neuromarketing Social relationship - SNS marketing Brand relationship - Contents marketing - You-tube - smart phone appl Emotional relationship - Neuromarketing SERI report 2012/03 Marketing Trend _SLIDE_4_ What is the Neuromarketing Expressed 5% Difficult to express 15% Unconscious 80% Traditional marketing research Neuromarketing measure How Customers Think Gerald Zaltman _SLIDE_5_ What is the Neuromarketing Neuromarketing is a new field of marketing that studies consumers` sensorimotor, cognitive, and affective response to marketing stimuli to measure activity in specific regional spectra of the brain response to learn why consumers make the decisions they do, and what part of the brain is telling them to do it _SLIDE_6_ Neuromarketi…
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