본문/내용
_SLIDE_1_
Mixed Method
_SLIDE_2_
Quantitative VS Qualitative
Qualitative Research
Advantages
Qualitative Research
Disadvantages
Answers exploratory
‘why’ questions
- Enables flexible discourse
Provides face to
face / non-verbal indicators
- Relatively small numbers
Quantitative Research
Advantages
Quantitative Research
Disadvantages
Answers questions such as
‘how much’ or ‘how many’
Provides more decision
making substance / confirmation
Statistically robust
Generally more expensive
and time consuming
Fixed questionnaire structure
_SLIDE_3_
What is the Mixed method
A procedure for collecting, analyzing,
and “mixing” both quantitative and
qualitative research and methods in a single
study to understand a research problem.
Philosophical Approaches
_SLIDE_4_
When to Use
Mixed Methods Designs
When both quantitative and qualitative
data, together, provide a better understanding
of your research problem than either type by
itself.
When one type of rese…
…