본문/내용
Marketing Game Strategy
Contents
Ⅰ. Initial Strategy
Ⅱ. Analysis for Each Period
Period 1
ⅰ) Decisions for Period 1
ⅱ) Results of Decision and Interpretation for Period 1
Period 3
ⅰ) Results of Last Period
ⅱ) Decisions for Period 3
ⅲ) Results of Decision and Interpretation for Period 3
Period 7
ⅰ) Results of Last Period
ⅱ) Decisions for Period 7
ⅲ) Results of Decision and Interpretation for Period 7
Period 8
ⅰ) Decisions for Period 8
ⅱ) Results of Decision and Interpretation for Period 8
Ⅲ. Self-Reflection Report (Good and Bad of Ours)
Ⅳ. Exhibitions
Ⅴ. References
Ⅵ. Executive Summary
Ⅰ. Initial Strategy
According to the text, our firm treats a high technology product called voice recognition device (VRD). The market of the product has nearly 120,000 potential customers and we have 980,000$ as the budget. Considering the feature of our product, the strategy of our company has become clear. We choose high price strategy, focusing …