LOTTE MART Company Introduction

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ANSEONG : LOTTE MART
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Contents

1. Company Introduction
2. Market conditions
3. Motivation and research objectives
4. Marketing Research 6 Step
5. Conclusion
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1. Company Introduction
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Company Name: Lotte Mart, Lotte Shopping ㈜

CEO: No Byeong Yong

Established: October 3, 2006

Address: West Wing as the 4478 gong do eup
Ansung, Gyeonggi-do

Phone Number: 031-691-2500

Website: http://www.lottemart.com
Company Introduction
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Management Policy

Strengthening new businesses
OverseasBusiness expansion
OperationEfficiency
National strategy
Configuration for a specific store popular item selling
Shopping and cultural life in concurrent composite
Home specialty store expansion
Membership warehouse discount stores
Product Revolution
Business Model Development
LEAN Business Innovation
Country alignment strategy
Burial diversified forms
Diversification sale
Global Strategy
Co…