본문/내용
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Leading Change: Why Transformation Efforts Fail
변화의 추진: 변화를 위한 노력이 실패하는 이유는 무엇인가
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INDEX
Introduction
Body : 8 reasons
Conclusion
Examples
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INTRODUCTION
8
Not Establishing a Great Enough Sense of Urgency
Not Creating a Powerful Enough Guiding Coalition
Lacking
a vision
Undercommunicating
the Vision
by a Factor of ten
Not Removing
Obstacles
to the New Vision
Not Systematically
Planning For
and Creating
Short-Term wins
Declaring victory
too soon
Not anchoring
changes in the
corporation’s culture
To discuss eight reasons why transformation efforts fail in organizations
& To learn some strategies for successful organization transformation.
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Error #1Not Establishing a Great Enough Sense of Urgency
How most successful changes begin
Crises, potential crises or great opportunities.
Over 50% have failed in phase 1 , because of:
Underestimating the need for motivating people.
Overestimating their success.
A…
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