HTC Corp.analysis

_SLIDE_1_ HTC Corp. _SLIDE_2_ CONTENTS 1. Introduction 2. Problem definition 3. Development of alternatives 4. Development of selection criterion 5. Application of the criterion to the alternatives 6. Recommendation _SLIDE_3_ Introduction _SLIDE_4_ Company 2012 1Q 2012 Total Samsung Electronic 41.0 208.8 Apple 32.6 148.4 Nokia 12.5 51.5 RIM 11.1 40.9 Huawei 8.4 55.1 HTC 6.5 40.0 ZTE 5.6 29.4 LG Electronic 5.4 27.6 Others 22.3 143.7 Total 145.4 723.1 제조사별 세계 스마트폰 판매량 전망(단위:백만대 _SLIDE_5_ Introduction Historical values of the HTC stock over the last 5 years _SLIDE_6_ Problem Brand Promotion Economies Of Scale _SLIDE_7_ ◈ A1 : 원가우위전략 = 기존 역량을 강화하여 가성비 높은 제품의 생산 ◈ A2 : 차별화전략 = 변화를 통해 HTC 고유의 이미지 형성 Alternatives _SLIDE_8_ ◈ A1 : Cost Leadership Strategy - Advantages ① 가격 경쟁력 확보 ② ROI의 증가 - Disadvantages ① 진입장벽이 낮다 ② Veblen Effect Alternatives _SLIDE_9_ Alternatives ◈ A2 : Differentiation Strategy - Advantages ① 브…
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