Hi-mart Final Analysis & Retail Strategy Planning

_SLIDE_1_ 1 Hi - mart Final Analysis & Retail Strategy Planning _SLIDE_2_ Contents 1st 2nd 3rd 4th Consumer analysis Retailer choice by buying process Competitor analysis retail mix Strategy for Hi-mart Expected effect 2 _SLIDE_3_ Who is our target consumer Hi-mart - Top retailer in electronics - Home appliance & electronics Age 15 20 35 economicallyactivepopulation Newly Married couples’ age range Newly married couple High price → highly profitable High repurchase rate in Himart (newly married couple : young age → Customer Lifetime Value ↑ - But no differentiated strategies 2. The middle class - Low competitiveness in premium products → target people who buy premium products Higher income group Lower income group Our target consumer Consumer analysis l retailer choice l Competitor analysis l Strategy Consumer Analysis 3 _SLIDE_4_ Consumer profile 4 Consumer Analysis …
…