H&M International Marketing Success Story

_SLIDE_1_ H&M International Marketing Success Story The Start of Presentation International Business _SLIDE_2_ INDEX Question 1 Question 2 Question 3 Question 4 Question 5 H&M Case Hanyang University school of business Introduction Q&A _SLIDE_3_ H&M Case INTRODUCTION Second largest global Clothing retailer(followed by Zara) Founded in Sweden , 1947(named as ‘Hennes’selling Womens’ clothes) Merged with‘Mauritz Widforss’ and became ‘H&M’ 2500 stores in 44 countries _SLIDE_4_ 01 Question _SLIDE_5_ Visit H&M’s Web site at www.hm.com. What are the characteristics of H&M’s global market segments How does H&M position itself in the mind of target customers around the world H&M Case H&M Case Hanyang University school of business _SLIDE_6_ H&M Case H&M Case Hanyang University school of business Question.1 Question.2 Question.3 Question.4 Qusetion.5 Innovative & Fashion Minded People of all ages Segment _SLIDE_7_ H&M Case H&M Case Hanyang Unive…
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