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Dell strategy
Dell and PC Industry
Dell��셲 turnaround Strategy
��쏬ast two years, we��셶e been thinking that how do we bring back customer`s interest into dell
We lost customer focus We`ve been building a new consumer business
Dell��셲 turnaround Strategy
About Dell
What happened
What can we do
What will we do
Dell, Inc.
Founded: 1984 in Austin, Texas, U.S. by Michael Dell. Employees: 100,300
Products: Hardware-Desktops, netbooks, notebooks, peripherals, servers, printers, scanners, smartphones, storages, televisions. Software- IT consulting, Enterprise Solution
Four Global Business Segments:
Large Enterprise
Public
Small and Medium Business (`SMB`)
Consumer
Mission Statement:
��쏷o provide customers with superb vale, high quality, relevant technology, customized systems, superior service and support and products and services that are easy to purchase and use���(�깮�왂)
1. About Dell
12.9
13.0
4.0
5.1
|
ronment
Competitive
Intensity
Source: Complete if required
2. What happened
5 Forces
Threat of Supplier
Threat of New Entrants
Threat of Buyer
Threat of Substitute
High degree of commoditization and standardization(�넁)
Fast clock-speed industry(�넃)
Large number of suppliers(�넃)
Small number of OS/CPU suppliers(�넁)
Differentiation of inputs(�넁)
High switching cost(�넁)
Numerous number of buyers(�넃)
Standardized Product(�넁)
Backward integration is unlikely(�넃)
The construction of new ecology : Apple and other smart devices(�넁)
High
High
High
Low
2. What happened
5 Forces
Threat of Rivalry
5 Forces Conclusion
Numerous or equally balanced competitors
Slow growth industry
High fixed cost
Lack of differentiation
Low switching costs
Threat of new entrances : moderate
Threat of suppliers : High
Threat of buyers : Low
Threat of substitutes : High
Threat of rivalry : Extremely High
Unattractive Industry
Extremely High
Unattractive
2. What happened
Conclusi
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