본문/내용
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New Era @
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Table of Content
1
2
3
What is SNS
History of SNS
General Environment Analysis
Industry Environment Analysis
Strategies
4
Competitor Analysis
Cyworld Analysis
Cyworld
Reasons for success
Reasons for failure
Integated cyworld
Light cyworld
Sustainable business model
External Environment Analysis
Facebook
Factors for success
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Table of Content
1
2
3
What is SNS
History of SNS
General Environment Analysis
Industry Environment Analysis
Strategies
4
Competitor Analysis
Cyworld Analysis
Cyworld
Reasons for success
Reasons for failure
External Environment Analysis
Facebook
Factors for success
Integated cyworld
Light cyworld
Sustainable business m…
3rd Party (Architecturer)
Contents
(house)
Example
: Social Game & Application
Typically known as API(Application Programming Interface), a 3rd party could integrate with the platform to add functionality
Technological Segments- open platform
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Exclusive
Groupism
Comparatively conservative Relationship
Self-Expression-Face(체면)
Main Networking Target
Purpose of SNS Using
신규인맥 형성 경험 있으나 더 이상 관리하지 않는다는 답변 + 신규 인맥 형성 경험 없음
Source : 인터넷 이용자의 SNS실태조사 (2009) 한국인터넷 진흥원
Sociocultural Segment - Characteristics of Koreans
자신에게 도움이 되는 사람을 찾고, 필요한 정보를 공유하려는 최근 사회의 특성이 반영된 것”이라고 말했다.
Offline/Old (past)
Offline/old relationship
+
New relationship (present)
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After introduction of SNS
Active attitude for getting information
Acquire information based on relationship and belief
Look for ‘what from who’
Who
What
: Social trends
자신에게 도움이 되는 사람을 찾고, 필요한 정보를 공유하려는 최근 사회의 특성이 반영된 것”이라고 말했다.
Sociocultural Segment - Importance on netwo