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Consume for ME
Single consumption
Consumer Behavior
Contents
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Consume for ME
Single consumption
Consumer Behavior
Contents
Definition, Value
- Theory
Trend case Analysis
- Mapping
3. Ad Analysis
- semiotics
Analysis
Single-sumer
- Psycho
Drawing
Insight
- Collage
Final Team Project
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Single
consumption
is one of the fastest growing Keyword.
Single + Consumer = Single-sumer
1
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Definition
Value
Trend case Analysis
- Mapping
3. Ad Analysis
- semiotics
Analysis
Singlesumer
- Psycho
Drawing
Insight
- Collage
What is the Single-sumer
¡®SINGLE-SUMER¡¯ on the trait theory
Person to reflect on the propensity, values and psychological to consume
Person that traits relevant to innovativeness, materialism, self-consciousness, need for cognition and frugality
SINGLE-SUMER has distinctive consume p¡¦(»ý·«)
|
Mapping
We divided 5 parts with respect to consumption pattern and life style.
As a result, we can identify that Single Consumption has 5S Trend.
Single Consumption¡¯s 5S Trend
Safety
Small
Single
Self
Simple
Small : Singlesumers want smaller product.
Simple : Singlesumers want to use multi-products and services simply.
Safety : Singlesumers want a safe environment, especially for women.
Single : There are two different types of Singlesumers¡¯s tendency. Some consumers enjoy time or life by themselves, the others live alone unavoidably so that they feel lonely, especially for the elderly.
Self : Singlesumers spend time and money for self-care or self-improvement. including language learning, education, styling, health.
5S Trend Keyword
Definition
Value
Trend case Analysis
- Mapping
3. Ad Analysis
- semiotics
Analysis
Singlesumer
- Psycho
Drawing
Insight
- Collage
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Trend Case - Mapping
Cons