Case Analysis Merck’s Crixivan

_SLIDE_1_ Case Analysis Merck’s Crixivan 十 _SLIDE_2_ #1 About Merck #2 Key Issue #3 Situation analysis #4 Contents #5 Alternatives Group 10 Case Analysis conclusion & Recommendation _SLIDE_3_ Chapter#1 about research-driven pharmaceutical R Merck Merck products and Services company. 1. Research 2. Manufacturing 3. Product Marketing 4. Service Marketing Four major product groups _SLIDE_4_ Chapter#1 about Merck Merck 83’ - HIV virus is found 86’ - Started by Merck Research 92’ ”indinavir sulfate” discovery 96’ Excellent clinical trials (Crixivan alone caused HIV levels to drop to undetectable levels in 44% patients after 6 months of treatment) -The main cause of death of the labor force -The CDC announced “More than 1.0 million infected” (Cumulative infections is 1.0 million~1.5 million) The approval came just 42 days after Merck submitted the FDA application Rapid market entry of competitors (Abbott-Invirase, Roche Holdings-Novir) Fi…
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