Background of Jetstar

_SLIDE_1_ _SLIDE_2_ Background of Jetstar Aircraft Total Airbus A320-200 53 Airbus A321-200 6 Airbus A330-200 10 Total 69 Year of Foundation In 2003 Hubs Secondary Hubs Melbourne Airport Brisbane Airport Fleet size 70 Destinations 35 Company slogan Australia`s #1 Low Fares AirlineLow Fares, Good Times (Fly Away) Parent company Qantas Airways Ltd Revenue A$2,197 million (2xxx) _SLIDE_3_ Background of Jetstar Jetstar evolved from “Impulse Airlines”, a domestic airline that Qantas bought in 2001 Established to mitigate the impact of Virgin Blue toward Qantas’s market share Jetstar began operations as an Australian domestic airline servicing leisure routes that Qantas could not run at a profit A key element of Jetstar’s success was its ability to develop a cost structure lower than those of its competitors Even though Jetstar is a subsidiary of Qantas it is independent of Qantas, operation as an autonomous subsidiary (Multi-domestic Strategy) _SLIDE_4_ …
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