THE CASE STUDY OF MARKETING(GOOGLE, COMCAST ,JMNet)

_SLIDE_1_ THE CASE STUDYOF MARKETING GOOGLE / COMCAST / JMNet _SLIDE_2_ INDEX 2 / Google 1 / Introduction 3 / Comcast 4 / JMNET _SLIDE_3_ 1. INTRODUCTION _SLIDE_4_ Introduction 1) Marketing Mix 4P PLACE PRICE PRODUCT PROMOTION _SLIDE_5_ Introduction 2) SWOT Analysis STRENGTH WEAKNESS OPPORTUNITY THREAT _SLIDE_6_ Introduction 3) Annual Marketing Expense GOOGLE 11.2% COMCAST 6.3% JMNET 8.5% _SLIDE_7_ 2. GOOGLE _SLIDE_8_ GOOGLE _SLIDE_9_ S W O T GOOGLE : SWOT 1. Relies on one source of income 2. Patent litigations 1. Growing number of mobile internet users 2. Google fiber cables 1. Competition from Microsoft 2. EU antitrust laws 1. Open source products and services 2. Access to the widest group of internet users 3. Strong patents portfolio _SLIDE_10_ GOOGLE : Characteristics Localization 1) Google Glass 1 _SLIDE_11_ GOOGLE : Characteristics 2) Logo Germany sophie scholl’s 93th birthday _SLIDE_12_ GOOGLE : Characteristics 2) L…
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