TACO BELL,PIZZA HUT,KFC의 해외진출사례분석

_SLIDE_1_ _SLIDE_2_ Part 1. Yum! Brands’ strategy Part 2. Success in China Part 3. 신시장 진출 India & South Africa _SLIDE_3_ 39000 Number of stores in global 1987 KFC 중국 최초 개점 1977 펩시콜사-피자헛, KFC, 타코벨 인수 1997 펩시콜라 사업부에서 분리 Long John Silver 와 A&W All American Food 인수 2002 East Dawning 런칭 2005 해외진출 전념화 선언 2xxx Part 1. Yum! Brands’ Strategy _SLIDE_4_ Part 1. Yum! Brands’ Strategy Yum! Brands의 주요브랜드 Serve a variety of Tex-Mex foods including tacos, burritos, quesadillas, nachos, Styles of pizza along with side dishes including salad, pasta, buffalo wings, Kentucky Fried Chicken _SLIDE_5_ Part 1. Yum! Brands’ Strategy Building the defining global company that feed the world Multi-branding Build leading brands across china in every significant category Drive aggressive international expansion and build strong brands everywhere Dramatically improve U.S brand positions consitstency and returns Drive industry leading long term shareholder and franchisee value _SLIDE…
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