Red Bull Marketing Strategy

_SLIDE_1_ Drink Energy Austria _SLIDE_2_ Red Bull Marketing Strategy _SLIDE_3_ Contents Products & Company Competitor Analysis Market, Customer Analysis SWOT Analysis STP Segmenting, Targeting, Positioning 4P BCG matrix Marketing Strategy Suggestions _SLIDE_4_ 1. Products & Company Founder : Dietrich Mateschitz, 1984 Energy drink : 1st also established word Origin : Thailand Countries around the world : 165 Korea Launching Date : 8.14.2xxx Employees : 8,966 Company Growth : 15.9% Sales : 35 billion cans Brand value : 12 billion, 80 in the world _SLIDE_5_ 1. Products & Company Corporate form : Private limited company Production : OutsourcedOnly marketing and sales company Exporting: Cans not concentrate Environmental policy : Recycle 100% _SLIDE_6_ 1. Products & Company Number one Energy Drink RedBull Data: Companiesandmarkets.com _SLIDE_7_ 1. Products & Company Turnover worldwide: Year Turnover Growth in % 2000 794,7 Mio. Euro 2001 1,03…
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