Promotion in china

_SLIDE_1_ Promotion in china _SLIDE_2_ Contents Market analysis; general information Product introduction Situation analysis 3Cs STP SWOT Market entry mode 4Ps Conclusion _SLIDE_3_ Interview brief 1. Chinese severe air pollution 2. Willingness to get an air-purifier 3. Positive image on Korean products Market analysis _SLIDE_4_ Market analysis General information 2. Cultural and social analysis 3. Economic analysis 4. Political and legal analysis _SLIDE_5_ China(People’s Republic of China-PRC) Market analysis _SLIDE_6_ 1) Location : East Asia -fourth largest country(9,600,000km²) -lies between latitudes 18° and 54° N, and longitudes 73° and 135° E 1. General information Market analysis _SLIDE_7_ 2) Climate : mainly dominated by dry seasons and wet monsoons - continued expansion of its deserts, particularly the Gobi Desert, which is currently the world`s fifth-largest desert(resulted in dust storms plaguing northern China each spring) 1. Gene…
…