PC Industry, DELL(Strategic Analysis and Suggestions)

PC Industry, DELL
: Strategic Analysis and Suggestions

INDEX
1. Introduction
2. Dell`s Success Formula
1) Characteristics of PC Industry : General Environment
2) Dell`s Core Competency
3. Dell`s Internal Analyses
1) Dell`s Value Chain Analysis
2) Strength & Weakness
4. Dell`s External Analyses
1) Porter`s Five Forces Model and Current Issues
2) Opportunity & Threat
5. SWOT Analysis
1) 4 Possible Scenarios
2) Business - level Strategy

1. Introduction
`Relationships with customers and suppliers allow us to know what we must be able to supply in real time and then very quickly and precisely meet that demand while maintaining low inventory.`
(Dave Schneider, engineering manager of Dell)
As of July 2002, Dell Computer Corporation (Dell) was the world’s largest direct selling computer company, with 34,800 employees in more than 30 countries and customers in more than 170 countries. Headquartered in Austin, Texas, Dell had gained a reputation as one of the world’s m…