본문/내용
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Global management
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Table of Contents
Ⅰ. Introduction
Ⅱ. Management Strategy
1. Global-oriented Structure
2. Merge & Acquisition
3. Strategic Partnerships
Ⅲ. Marketing Strategy
1. Localization
2. Promotion
3. CSR
Ⅳ. SWOT Analysis
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Ⅰ. Introduction
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World’s largest
food & drink company
Founder: Henri Nestle
Based in Vevey, Switzerland
History of 147 years from 1866
Sales: 89,600 million USD (2xxx)
Product categories:
Baby Foods, Bottled Water, Cereals,
Coffee, Drinks, Chocolate,
CulinaryChilled and Frozen Food,
Dairy, Food Service, Healthcare Nutrition,
Ice cream, Petcare, Sports Nutrition,
Weight Management
Who is Nestle
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Introduction of Nestle
Key History
Sales & Trading operating profit
Ⅰ. Introduction
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R&D centers worldwide
Local branches worldwide
Ⅰ. Introduction
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Nestle has 114 offices all over the world and is sold in 500 countries.
This h…