Marketing Strategies for Jamba Juice

Drink Your Meal - Marketing Strategies for Jamba Juice Contents 1. Introduction 1) Why do we choose this brand 2) Introduction to Jamba Juice 2. SWOT Analysis 3. STP 4. 4Ps 5. Strategies 1) Color Marketing 2) SPC Affiliates through Affiliate Marketing 3) SNS Marketing 4) Providing Oranges for Free 6. Conclusion Introduction 1) Why Do We Choose This Brand The topic of this project is Jamba Juice, a smoothie brand that first started at America. Recently, there are an advance in cafe culture and the heightened awareness of ‘Well-being’ in Korea. In accordance with current social trend, people also become interested in smoothie. According to a survey, 16% of Korean college students choose smoothie as their most favorite drink. Smoothie is a kind of drink that made of fruits, milk, ice cream, etc. This drink became known to Korea customers in 2003, when Smoothie King first launched in Korea. As a first mover in Korea, Smoothie King takes possession of a great part in…
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