Marketing Plan for Home Plus Co., Ltd

`Marketing Plan for Home Plus Co., Ltd.` Table of Contents Executive Summary Company Description Strategic Focus and Plan Mission/Vision Goal Principles in Management Situation Analysis SWOT Industry Analysis: Saturation in Korean Supermarket Business Competitive Analysis Company Analysis Customer Analysis Market-Product Focus Marketing and Product Objectives Target market Points of Difference Positioning Marketing Program Product Strategy Price Strategy Promotion Strategy Place Strategy Financial Data and Projection Past Sales Revenue Organization Implementation Plan 1) Selling Unique Importing Goods 2) Being the center of community. Evaluation and Control Executive Summary Due to the regulations from government, Super Supermarkets like Home Plus are going through hard time in these days. Home Plus is one of the big 3 retail shops in Korea, which started by TESCO and it is the only retail shop that is under non-Korean corporate. In this report, by goin…
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