LOTTE CINEMA Marketing Analysis

_SLIDE_1_ LOTTE CINEMATEAM 6 _SLIDE_2_ 00 C o n t e n t s 01 STP Strategy 02 Media Strategy 03 Analysis of Our Company and Competitor 04 Market Analysis 05 SWOT 06 Suggestion LOTTE CINEMA _SLIDE_3_ LOTTE CINEMA 01 STP Strategy _SLIDE_4_ demographic Age, Income, and Family life Segmentation 1 geographic City, Local, and Town Segmentation 2 LOTTE CINEMA 01 S T P S t r a t e g y _SLIDE_5_ But considering ages, people who are 40~50s not live in place that have access to department stores. Main Target 40~50s LOTTE CINEMA 01 S T P S t r a t e g y _SLIDE_6_ Selected target audience lives in place that shopping, culture elements are concentrated 30~40s 40~50s their children LOTTE CINEMA 01 S T P S t r a t e g y _SLIDE_7_ Family Target 10~30s LOTTE CINEMA 01 S T P S t r a t e g y _SLIDE_8_ 01 S T P S t r a t e g y LOTTE CINEMA “Love, Happiness, Move, and Lotte Cinema” “HAPPY MEMORIES” Luxury Family Event _SLIDE_9_ LOTTE CINEMA 0…
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