LOCK & LOCK중국진출분석(영문)

_SLIDE_1_ The study on the competitive advantage of LOCK & LOCK : Focusing on the China market _SLIDE_2_ Introduction LOCK & LOCK Why did we adopt Diamond Model as a theoretical framework for our analysis Why did we make a case study of Lock&Lock’s competitive advantage, especially in China market Currently, Lock&Lock has about 11% market share for airtight container in China . “ “ ” ” _SLIDE_3_ What is Competitive Advantage & Diamond Model LOCK & LOCK Competitive Advantage Differentiation Focus Cost Firm Strategy, Structure and Rivalry Factor Conditions Demand Conditions Related and Supporting Industries [Figure1. Competitive Advantage] [Figure2. Diamond Model] _SLIDE_4_ What factors made Lock&Lock enter the China market LOCK & LOCK Huge potential in China market based on its economic growth China’s airtight container market is precisely 11 times larger than that of Korea. Chinese consumers prefer foreign brands. _SLIDE_5_ Diamond Model …
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