HTC의 소개와 기업분석 및 경쟁사 분석

_SLIDE_1_
HTC Case Study

_SLIDE_2_
Contents
Ⅰ Introduction

Ⅱ Case Issue & Answer
- Differentiation
- OS
- Tablet
- IP

Ⅲ Others

Ⅳ Conclusion
_SLIDE_3_

HTC Corp.
Second Largest Handset Manufacturer in Asia

2xxx년 이후
지속적인 수익 하락세
경영성과 부진 및
재정상태 악화

시장점유율 감소

계속되는 부진에서
벗어나기 위해
경영 상 혁신이 필요

판매량 및
시장점유율 상승을 통한
경영성과 회복을 목표
_SLIDE_4_

Case Issue
Question

1 How to pursue a sustainable differentiation strategy

2 Should HTC license another OS or develop its own

3 How important to be leader in Tablets
What advantages does HTC have Improve its position!

4 What should be HTC’s IP strategy forward

Case Issue Differentiation OS Tablet IP Others
_SLIDE_5_
Differentiation
OS
Tablet
IP
Case Issue & Answer
_SLIDE_6_

Porter’s 5 Forces Model
1

Competitive Rivalry with in the industry
Bargaining power of suppl…