Hot 6ix YOUNG MARKETING STRATEGY

MARKETING STRATEGY

`Hot 6ix YOUNG`
The New Product Launching Strategy

Index
Ⅰ Executive Summary

Ⅱ Situational Analysis
A. Internal Analysis
B. Customer Analysis
C. External Analysis

Ⅲ SWOT Analysis

Ⅳ Marketing Goals, Objectives and Strategies

Ⅴ Implementation Plan

Ⅵ Financial Information/Plan

Ⅶ Conclusion

Ⅷ Appendix

Ⅸ Reference
Ⅰ Executive Summary
A. Synopsis
This report is contributing to set the profit increasing marketing strategies for Lotte Chilsung Beverage Corporation, which is one of the largest beverage companies in Asia. With more than 40 years of know-how based business management skills, the company has quickly attained majority of the market share and thus, is now one of the top leading firm in the energy drink market of Korea. However, due to the recent rising concerns over health issues and the revision of `Dietary life safety law for children`, which now prohibits beverage firms from selling highly caffeina…