H&M의 마케팅 분석

_SLIDE_1_ Global Marketing of _SLIDE_2_ Index Why we chose What is H&M’s business concept H&M Seven important core factors H&M growth target H&M expansion strategy H&M sales/ net profit / brand value Analysis STP - Segmentation, Targeting and Positioning 4P Product, Price, Place and Promotion SWOT Strength, Weakness, Opportunity and Threat SWOT suggestion H&M Problems/ solution Competition between H&M and ZARA FOREVER21 Conclusion _SLIDE_3_ Why we chose Fast Fashion is TREND _SLIDE_4_ Global Top10 Fast Fashion Company Achievement 2006~2xxx 출처 : Thomson Research 단위: 백만달러, % Why we chose F A S T Fashion Acceptable price Speed Trust Four Strong Points of Fast Fahion Brand F.A.S.T :The Biggest Brand Power The first _SLIDE_5_ About Hennes & Mauritz AB comprises five different independent brands a total of approximately 2,600 stores all over the world. From a single women wear store in 1947, to a global company offering fashion introduce e…
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