H&M의 마케팅 분석(영문)

Why we choose H&M As “Fast fashion” is trend nowadays, H&M is steadily growing. H&M is occupied in korea and it is one of representative SPA brand we think. 1. About H&M (1) H&M history -H & M Hennes & Mauritz AB comprises five different independent brands H&M, COS, Monki, Weekday and Cheap Monday. The H&M Group has a total of approximately 2,700 stores all over the world. -From a single womenswear store in 1947, to a global company offering fashion for the whole family, and their home, under the brand names of H&M, COS, Monki, Weekday, Cheap Monday and H&M Home. -2012 H&M plans to open in Bulgaria, Latvia, Malaysia, Mexico and via franchise in Thailand. COS to open in Hong Kong, Italy, Finland and via franchise in Kuwait. H&M to introduce e-commerce in the US. (2) H&M’s business concept -H&M business concept is to give the customer unbeatable value by offering fashion and quality at the best price. -H&M’s own designers interpret the latest fashion trends and create collect…
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