EARCAP FOR USE IN SELF DEFENSE

_SLIDE_1_ EARCAP FOR USE IN SELF DEFENSE, HOYA _SLIDE_2_ INDEX OPPORTUNITY IDENTIFICATION AND SELECTION CONCEPT GENERATION CONCEPT EVALUATION DEVELOPMENT LAUNCH 1 3 5 2 4 _SLIDE_3_ 3 5 2 4 OPPORTUNITY IDENTIFICATION AND SELECTION 1 _SLIDE_4_ OPPORTUNITY IDENTIFICATION AND SELECTION These days is getting more important. SELF-DEFENSE _SLIDE_5_ Various are circulating the market. SELF-DEFENSE PRODUCTS OPPORTUNITY IDENTIFICATION AND SELECTION _SLIDE_6_ BUT, IT IS HARD TO FIND SOMEONE WHO HAS THE SELF-DEFENSE PRODUCTS AROUND US OPPORTUNITY IDENTIFICATION AND SELECTION _SLIDE_7_ WHY OPPORTUNITY IDENTIFICATION AND SELECTION Bias Inconvenience Low Availability _SLIDE_8_ CONCEPT GENERATION 1 3 5 4 2 1. FORM 2. NEED AND BENEFIT 3. TECHNOLOGY AND FEATURE _SLIDE_9_ CONCEPT GENERATION _SLIDE_10_ EARCAP (GPS FUNCTION) APPLICATION (ALARM FUNCTION) FORM CONCEPT GENERATION _SLIDE_11_ NEED AND BENEFIT CONCEPT GENERATION THUS P…
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