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Cold Stone,Brand IMC strategy
파일 
Cold Stone,Brand IMC strategy.pptx
[Size :
8 Mbyte
]
Cold Stone,Brand IMC strategy.pptx
[Size :
8 Mbyte
]
분량 30 Page
가격 2,000 원
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목차/차례
- _SLIDE_1_
- Rub COLD STONE IMC Strategy
- Ice cream for your Love
- _SLIDE_2_
- Situation Analysis
- Targeting
- SWOT Analysis
- Positioning
- Communication Objectives
- Strategic Plans
- Media Scheduling
- CONTENTS
- _SLIDE_3_
- Market share of
- premium ice cream
- about 30%
- Situation Analysis
- Environment analysis
- Premium ice cream
- Consumers more sensitive
- about taste Well-being trend
- Premium ice cream market will constantly grow
- _SLIDE_4_
- Cold stone ocuppy about 1%
- Situation Analysis
- Env...
본문/내용
_SLIDE_1_
Rub COLD STONE IMC Strategy
Ice cream for your Love
_SLIDE_2_
Situation Analysis
Targeting
SWOT Analysis
Positioning
Communication Objectives
Strategic Plans
Media Scheduling
CONTENTS
_SLIDE_3_
Market share of
premium ice cream
about 30%
Situation Analysis
Environment analysis
Premium ice cream
Consumers more sensitive
about taste Well-being trend
Premium ice cream market will constantly grow
_SLIDE_4_
Cold stone ocuppy about 1%
Situation Analysis
Environment analysis
BaskinRabbins
Natuur
Haagendazs
coldstone
Redmango
cafetiamo
Top 3 occupy 74% of market share
_SLIDE_5_
10~20 Targeing
No.1 market share , awareness
Active promotion
Relatively low price
Situation Analysis
Competitor Analysis
No.1 brand in market
_SLIDE_6_
Women twenties’
in high society
All-natural ingredients
Viral marcketing (Premium)
All-natural ingredients
Situation Analysis
Competitor Analysis
Haagendazs
Natuur
Backup company
Active and step…
Rub COLD STONE IMC Strategy
Ice cream for your Love
_SLIDE_2_
Situation Analysis
Targeting
SWOT Analysis
Positioning
Communication Objectives
Strategic Plans
Media Scheduling
CONTENTS
_SLIDE_3_
Market share of
premium ice cream
about 30%
Situation Analysis
Environment analysis
Premium ice cream
Consumers more sensitive
about taste Well-being trend
Premium ice cream market will constantly grow
_SLIDE_4_
Cold stone ocuppy about 1%
Situation Analysis
Environment analysis
BaskinRabbins
Natuur
Haagendazs
coldstone
Redmango
cafetiamo
Top 3 occupy 74% of market share
_SLIDE_5_
10~20 Targeing
No.1 market share , awareness
Active promotion
Relatively low price
Situation Analysis
Competitor Analysis
No.1 brand in market
_SLIDE_6_
Women twenties’
in high society
All-natural ingredients
Viral marcketing (Premium)
All-natural ingredients
Situation Analysis
Competitor Analysis
Haagendazs
Natuur
Backup company
Active and step…
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I D : rain******** Date : 2015-12-02 FileNo : 15126331 |
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