|
| |
|
|
Cold Stone,Brand IMC strategy
파일 
Cold Stone,Brand IMC strategy.pptx
[Size :
8 Mbyte
]
Cold Stone,Brand IMC strategy.pptx
[Size :
8 Mbyte
]
분량 30 Page
가격 2,000 원
×
링크 주소가 복사되었습니다.
링크 주소가 복사되었습니다.
원하는 곳에 붙혀넣기 하세요
카트
|
다운받기
|
 네이버 ID로 다운 받기  카카오 ID로 다운 받기  구글 ID로 다운 받기  페이스북 ID로 다운 받기 |
뒤로
|
목차/차례
_SLIDE_1_
Rub COLD STONE IMC Strategy
Ice cream for your Love
_SLIDE_2_
Situation Analysis
Targeting
SWOT Analysis
Positioning
Communication Objectives
Strategic Plans
Media Scheduling
CONTENTS
_SLIDE_3_
Rub COLD STONE IMC Strategy
Ice cream for your Love
_SLIDE_2_
Situation Analysis
Targeting
SWOT Analysis
Positioning
Communication Objectives
Strategic Plans
Media Scheduling
CONTENTS
_SLIDE_3_
Market share of
premium ice cream
about 30%
Situation Analysis
Environment analysis
Premium ice cream
Consumers more sensitive
about taste Well-being trend
Premium ice cream market will constantly grow
_SLIDE_4_
Cold stone ocuppy about 1%
Situation Analysis
Env...
premium ice cream
about 30%
Situation Analysis
Environment analysis
Premium ice cream
Consumers more sensitive
about taste Well-being trend
Premium ice cream market will constantly grow
_SLIDE_4_
Cold stone ocuppy about 1%
Situation Analysis
Env...
본문/내용
_SLIDE_1_
Rub COLD STONE IMC Strategy
Ice cream for your Love
_SLIDE_2_
Situation Analysis
Targeting
SWOT Analysis
Positioning
Communication Objectives
Strategic Plans
Media Scheduling
CONTENTS
_SLIDE_3_
Market share of
premium ice cream
about 30%
Situation Analysis
Environment analysis
Premium ice cream
Consumers more sensitive
about taste Well-being trend
Premium ice cream market will constantly grow
_SLIDE_4_
Cold stone ocuppy about 1%
Situation Analysis
Environment analysis
BaskinRabbins
Natuur
Haagendazs
coldstone
Redmango
cafetiamo
Top 3 occupy 74% of market share
_SLIDE_5_
10~20 Targeing
No.1 market share , awareness
Active promotion
Relatively low price
Situation Analysis
Competitor Analysis
No.1 brand in market
_SLIDE_6_
Women twenties’
in high society
All-natural ingredients
Viral marcketing (Premium)
All-natural ingredients
Situation Analysis
Competitor Analysis
Haagendazs
Natuur
Backup company
Active and step…
Rub COLD STONE IMC Strategy
Ice cream for your Love
_SLIDE_2_
Situation Analysis
Targeting
SWOT Analysis
Positioning
Communication Objectives
Strategic Plans
Media Scheduling
CONTENTS
_SLIDE_3_
Market share of
premium ice cream
about 30%
Situation Analysis
Environment analysis
Premium ice cream
Consumers more sensitive
about taste Well-being trend
Premium ice cream market will constantly grow
_SLIDE_4_
Cold stone ocuppy about 1%
Situation Analysis
Environment analysis
BaskinRabbins
Natuur
Haagendazs
coldstone
Redmango
cafetiamo
Top 3 occupy 74% of market share
_SLIDE_5_
10~20 Targeing
No.1 market share , awareness
Active promotion
Relatively low price
Situation Analysis
Competitor Analysis
No.1 brand in market
_SLIDE_6_
Women twenties’
in high society
All-natural ingredients
Viral marcketing (Premium)
All-natural ingredients
Situation Analysis
Competitor Analysis
Haagendazs
Natuur
Backup company
Active and step…
| 📝 Regist Info |
|
I D : rain******** Date : 2015-12-02 FileNo : 15126331 |
Cart  | |
| |