CJ FOODVILLE Company Analysis “SWOT”

What does `CJ Foodville` mean
CJ Foodville is a compound word combining ‘`Food’` and ‘`Village’`, pursuing toward a comfortable, relaxing, and fun family restaurant where customers can feel the same way when enjoying having a meal with families and neighbors in the village.

Trend
1. Family Restaurant
Family restaurant is the professional catering restaurant whose target is the family. Generally, in the large store which takes about 300~600(m2), there are some place for the parking. Also it refrains from selling alcohol and retains the certain levels of lighting. Family restaurant provides the service which targets both the adults and the children. There are 130~170 menus and the price of the menus are 1~1.5 times as expensive the fast food restaurants.
In the second half of the 2012, there was a research measuring the satisfaction toward the family restaurants, price and the use of the family restaurants by asking 1000 consumers who are over 20 and have ever been to the fa…