CGV in Vietnam

_SLIDE_1_ CGV in vietnam Start What will be discussed in this PT _SLIDE_2_ Contents Introduction to Marketing 1. Executive Summary 2. Company Description 3. Strategic Focus and Plan 4. Situation Analysis 5. Marketing Program 6. Evaluation and Control Mission, Goal Generic Strategy Growth Vector BGC SWOT Competitors Environments 4P STP _SLIDE_3_ Introduction to Marketing 43 theaters and 722 screens in Korea market. Great boom in Korea films for many years The public changes their view on film industry - CJ CGV has gained the most market share in Korea and has raised brand awareness - With the powerful influence in domestic market, - CJ CGV has broadened their influences to overseas - CJ CGV has found new market and Vietnam can be one of example 1. Executive Summary _SLIDE_4_ Introduction to Marketing 2. Company Description Mission “To create a lasting and memorable experience at the first, the only and the best place” Vision “Evoloving beyond movi…
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