Cadbury Schweppes

_SLIDE_1_ Cadbury Schweppes _SLIDE_2_ CADBURY SCHWEPPES 1824 Cadbury was opened 1969 Cadbury merged with Schweppes 1790 Schweppes was invented 1834 Schweppes make flavored soda drinks 2007 Cadbury Schweppes demerge its Americas Beverages operation Cadbury Schweppes growth exceeds market trends Core products were at the mature stage of their life cycle Sales were stagnant Organic growth Acquisition of new brands Efficiency saving _SLIDE_3_ Cadbury decide to divest itself of the beverage business Fizzy drinks Industry in 1998 accounted for 85% of the important US market In 2002 50% of drinks sales in US market 1998 2002 Cadbury Schweppes’ portfolio of beverage products are sold around the world Many international brands exist focus on strong regional beverages in particular in the America Australia in 2007 the leading global confectionary company with unrivalled product and geographic reach _SLIDE_4_ Cadbury listed the separation as a demerger C…
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