AUTOMATICALLY PERCEIVED IMAGES

_SLIDE_1_ AUTOMATICALLYPERCEIVED IMAGES _SLIDE_2_ _SLIDE_3_ AUTOMATICALLY PERCEIVED IMAGES FUZZY TRACE THEORY HEURISTIC CONSCIOUS PRIMING CORRESPONDENT INFERENCE _SLIDE_4_ _SLIDE_5_ AUTOMATICALLY PERCEIVED IMAGES FUZZY TRACE THEORY- Biases in decisions are created due to brain making dual traces of memory of events HEURISTIC- When making judgments under uncertainty, cognitive shortcuts that reduce complex problem solving to simpler judgmental operations. 1. Gist trace Trace of basic idea of entire event 2. Verbatim trace Trace of specific details of an event _SLIDE_6_ 1. Fuzzy Trace Theory Gist- 박정희 전 대통령의 딸 Verbatim- 정치적 행보와 정책 수행 2. Heuristics 1. ‘노무현’ 전 대통령 친구 2. ‘사람 중심’ 대선 슬로건 3. 대북 정책 10.4 선언 이행 _SLIDE_7_ _SLIDE_8_ AUTOMATICALLY PERCEIVED IMAGES CONSCIOUS PRIMING- Postconscious automaticity Awareness, but unintentional, uncontrollable, efficient _SLIDE_9_ 여성이라서 좋은 사람 인품, 온화 Why do you Support “Park” Why Do you Support “Moon” 2. Heuristi…
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