현대자동차 분석(영문)

_SLIDE_1_ HYUNDAI MOTORS FINAL PROJECT _SLIDE_2_ contents Hyundai Motors’ History U.S Auto industry What was the initial strategy of HMA in the U.S market Why did HMA pursuit of premium-brand strategy How to implement premium brand strategy, launching a new brand or M&A What name would you think of as the best brand name for premium cars And why Conclusion 1 2 3 4 6 5 DQ DQ DQ DQ 7 _SLIDE_3_ 0 2 Hyundai Motors’ History Intro Auto Industry in U.S Market & _SLIDE_4_ Hyundai Motors’ Intro History Intro DQ Conclusion 1985 Foundation of the HMA, a local subsidiary in USA 1986 First exportation of the Excel 2002 Sonata Ranked No.1 on performance, driving, design R&D on J.D. Power and Associates` quality ranking 2003 construction of the manufacturing factory located in Alabama, USA 2xxx Ranked No.1 on the repurchase-wanted brand ranking in USA. Accumulated sales exceeded 8 million in USA. 2013 8 million Source: Hyundai Motor Group, …
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