하얀국물라면 분석(영문)

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◆ The total noodle market size
Small scale companies has the majority of market share
Introduction
① The outline of noodle market

◆ The noodle market as an oli-gopolistic market
0

2007
2008
2009
2xxx
2xxx
Market size
15,000
17,000
19,000
18,000
20,000

Nongshim
Samyang
Ottogi
Paldo
Total
Market share
63%
15.6%
10.9%
10.5%
100%

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◆ The white noodle brand which existed in the past
First white noodle Sarigomtang-men
② Huge change in the noodle market white noodle
◆ The reason of failure in the past white noodle
Introduction

Awarness that korean noodle = red soup
Failure in understanding consumers noodle preference
Absence of marketing strategy.


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◆ Distribution of White noodle market share sales amount
The growth of white noodle in the noodle market
③ The growth of white noodle market
Introduction

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First launching white noodle - Kokomen
① Launching and Special feature
Pa…