할리스커피의 마케팅 분석(영문)

_SLIDE_1_ _SLIDE_2_ Do you know that HOLLYS COFFE was founded in 1998 _SLIDE_3_ Then, Do you know that HOLLYS COFFEE is Korean brand _SLIDE_4_ Impressive past of HOLLYS COFFEE HOLLYS COFFE is first domestic espresso brand that was founded in 1998. Surprisingly, HOLLYS COFFEE had more stores than Coffee Bean in 2008. And it was one of the top3 coffee franchise stores with Coffee Bean & Starbucks. _SLIDE_5_ Development of CafeMarket in Korea _SLIDE_6_ Situation of HOLLYS COFFEE (edaily EFN 2xxx May) _SLIDE_7_ Situation of HOLLYS COFFEE Brand Stock Top Index _SLIDE_8_ Lack in recognition as well as low number of stores compared to its long history. Situation of HOLLYS COFFEE (Store : 2xxx October) _SLIDE_9_ Situation of HOLLYS COFFEE _SLIDE_10_ Can you remember any commercial about HOLLY COFFEE _SLIDE_11_ Do you have any specific image about HOLLY COFFEE _SLIDE_12_ Absence of promotion With the Star marketing of Caffe Bene, Contest and commercials, other c…
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