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Do you know that HOLLYS COFFE was founded in 1998
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Then, Do you know that HOLLYS COFFEE is Korean brand
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Impressive past of HOLLYS COFFEE
HOLLYS COFFE is first domestic espresso brand that was founded in 1998.
Surprisingly, HOLLYS COFFEE had more stores than Coffee Bean in 2008.
And it was one of the top3 coffee franchise stores with Coffee Bean & Starbucks.
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Development of CafeMarket in Korea
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Situation of HOLLYS COFFEE
(edaily EFN 2xxx May)
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Situation of HOLLYS COFFEE
Brand Stock Top Index
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Lack in recognition as well as low number of stores compared to its long
history.
Situation of HOLLYS COFFEE
(Store : 2xxx October)
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Situation of HOLLYS COFFEE
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Can you remember any commercial about HOLLY COFFEE
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SWOT of HOLLYS COFFEE
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According to the consumer satisfaction research by KCA(Korea Consumer Agency) and KCFC(Kaist Center for fair trade and consumer protection)
HOLLYS COFFEE has similar status with other companies on coffee flavor and service. However, there was a big gap in store interior and facilities.
Therefore, we prepared the strategy which combines store interior change and promotion
Our Strategy of HOLLYS COFFEE
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Our Strategy of HOLLYS COFFEE
Promotion through contest about new interior concept
Promote through contest by providing the fact that
¡° We are actually the first domestic espresso brand founded in 1998.¡±
Example of Promtion Copy
¡° We started as the first but we are not right now. Please suggest new
interior idea of the store which can make us get back on our feet.¡±
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Our Strategy of HOLLYS COFFEE
This Promotion not only increase in