티켓몬스터의 마케팅분석(영문)

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CONTENTS

Social commerce
Ticket monster
SWOT analysis
Profit structure
Solution

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The definition and feature of Social commerce
Social Media
Commerce
Social Networking
Social Commerce

MIX
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In 2008, Groupon made the business model of first social commerce as a group purchase
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Offline Marketing
Online Marketing
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A social link model (Basic Model)

If you click an icon on a website of social commerce, web link of web content is automatically created. And then, that web link is copied on Social Network of Customers of Internet
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Social Web Model

commerce and social network are combined each other.
these things are shared with customer’s friends who visit a social network like facebook, twitter.
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Group Purchase Model
This model is that Group purchase web site and social network combine each other.

If minimum purchase quantity satisfies, customers can get a discount big time.
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Co…