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Amazon.com
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Introduction
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Introduction
Now Amazon.com is
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Introduction
Why we choose Amazon.com
`with differentiation`
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Amazon SWOT
1. Brand Power2. Price3. Convenience4. Customer database
1. Low Margin2. Little Differentiation3. Strong Identity4. Invisible
1. Network Effect2. New Internet users3. E-book market4. Cloud system
1. E-commerce rivals2. Tax3. Local competitors4. Weak finance status
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Books
Small volume
Easy...