자라(ZARA) SCM분석

_SLIDE_1_ ZARA SUCCESSFUL CASE OF _SLIDE_2_ PART #1 SPA CONCEPT ZARA Current situation Intoduction -with 4p -with SWOT PART #2 SCM SCM Intoduction SCM Effect CONTENTS _SLIDE_3_ The clothing became the way of expressing oneself and personality which used to be a way of protecting oneself in the past. PART #1 SPA CONCEPT _SLIDE_4_ PART #1 SPA CONCEPT What is SPA : Professional retailer which sells one’s brand product from manufacturing to processing It is a business model which is comparable to the mass produced high-quality products in worldwide. It is called “Fast fashion” in that people could buy famous clothes rapidly and cheaply. What is SPA _SLIDE_5_ PART #1 SPA CONCEPT What is SPA Design according to the situation Fast production of the company and the partner company Distribution in one’s own shop Fast product emersion Low price due to low middle man cost Fast rotation low stock _SLIDE_6_ PART #1 SPA CONCEPT What is SPA _SLIDE_7_
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