인천국제공항의 마케팅분석(영문)

Incheon International
Airport





Contents

Ⅰ. Introduction

1. Need of study
2. Objective of study
3. Introduce Incheon International Airport

Ⅱ. Incheon International Airport Analysis

1. Market Analysis (World, Asia, Domestic)
2. Competitive Analysis
3. Customer Analysis
4. SWOT Analysis
5. 4Ps Analysis

Ⅲ. Conclusion

1. Current Strategy
2. Strategy Suggestion
3. Evaluation & Conclusion
4. Overview

Ⅰ. Introduction

1. Need of Study

Incheon International airport has rapidly growing for 12 years as the public enterprise and ranked 1st of ASQ(Airport Service Quality) for 8 times. This is the harmonized result of government and public`s effort and Incheon airport has become the national brand. It is important to improve our national brand image. It needs to do well past 20 years and have to prepare next 20 years. And also Incheon airport which is already be the…