본문/내용
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S.W.O.T analysis of
Yuhan-Kimberly
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1. About Yuhan - Kimberly
2. Analysis of Yuhan-Kimberly
3. Conclusion
INDEX
- Strengths
- Weaknesses
- Opportunities
- Threats
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About Yuhan-Kimberly
Hygienic and sanitary items
Babies, Children
Females
Home
Hospitals
Skin care
The market share of diaper companies
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S.W.O.T Analysis - Strengths
S
Getting a better brand image from customers by doing CSR activities
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S.W.O.T Analysis - Strengths
S
Innovation-driven Management and Family-friendly Corporate Culture
Life-long learning programs
Human centered policies
Flexible working hours / Casual dress code
Considerable care of employees and their family members
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S.W.O.T Analysis - Weaknesses
w
High research and development costs for making new products.
Focusing on ‘Labor-management relations’
→ Conservative business
Low total asset turnover ratio ; 총자산회전율
→ caused by the absence of long-term strategies
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