|
_SLIDE_1_
VS
_SLIDE_2_
4. 寃곕줎 諛� �떆�궗�젏
1. �썡留덊듃�쓽 �쟾�왂 遺꾩꽍
2. �븘留덉〈�쓽 �쟾�왂 遺꾩꽍
3. �썡留덊듃 VS �븘留덉〈
_SLIDE_3_
4. 寃곕줎 諛� �떆�궗�젏
1. �썡留덊듃�쓽 �쟾�왂 遺꾩꽍
2. �븘留덉〈�쓽 �쟾�왂 遺꾩꽍
3. �썡留덊듃 VS �븘留덉〈
_SLIDE_4_
�썡留덊듃�쓽 �쟾�왂 遺꾩꽍
�썡留덊듃 US
3,913
Sam��셲 Club
613
�썡留덊듃 �씤�꽣�꽕�뀛�꼸
5,825
�냼留ㅼ젏�룷 珥앷퀎
10,351
`2012�뀈 �썡留덊듃 �젏�룷 �쁽�솴`
異쒖쿂: �븯踰꾨뱶 鍮꾩쫰�땲�뒪 由щ럭
2012�뀈
��섏썡留덊듃 50二쇰뀈���
1962
$250,000
1982
$2.4 billion
2012
$443.9 billion
`�썡留덊듃 �닚留ㅼ텧�븸`
異쒖쿂: �븯踰꾨뱶 鍮꾩쫰�땲�뒪 由щ럭
` 怨좉컼 �닔 17�뼲5泥쒕쭔 紐�`
` Fortune吏� �꽑�젙 理쒓퀬�쓽 湲곗뾽 `
_SLIDE_5_
Support
activities
Primary activities
Inbound
Logistics
Operation
Outbound
Logistics
Marketing
&
Sales
Service
Firm infrastructure
Human resource management
Technology development
Procurement
Margin
Margin
媛����(�깮�왂)
|
High Tech Logistics System `
蹂몄궗
�쑀�넻�꽱�꽣
POS�뜲�씠�꽣: 1�씪 2�쉶�뿉�꽌 12�쉶 �젣怨�
���
�떊�냽�븳 �떊�슜移대뱶 議고쉶
�넂 怨꾩궛����뿉�꽌 怨좉컼 ���湲곗떆媛� �떒異�
���
諛곗넚 李⑥쓽 �슫�뻾�쐞移섎�� 15遺� �떒�쐞濡� 異붿쟻
2留뚮���쓽 �닔�넚�듃�젅�씪�윭 異붿쟻
���
臾쇳뭹�쓽 �젏�룷�룄李⑹떆媛꾧낵 諛곕떖�떆媛� �젙�솗�엳 �뙆�븙
���
�떊�슜移대뱶議고쉶 3珥� �씠�궡�뿉 媛��뒫
�떎�떆媛� �뙋留� 異붿쟻 諛� 嫄곕옒泥섏쓽 �긽�떆 臾쇰웾 怨듦툒
媛�移섏궗�뒳 湲곗닠 媛쒕컻
_SLIDE_9_
�젏�룷 �엯吏�瑜� �넻�빐 �엫���猷� �궙異�
寃쎌웳�옄�옄媛� �쟻��� 吏��뿭 �꽑�젙
(誘멸뎅�쓽 �궓遺� Arkansas二�)
寃쎌웳�옄 異붽꺽 �뾾�씠 �젏�룷 �닔 �솗�옣
�슚�쑉�쟻�씤 臾쇰쪟 �떆�뒪�뀥�쑝濡� 臾쇰쪟 鍮꾩슜 �젅媛�
����웾 援щℓ瑜� �넻�븳 援щℓ 媛�寃� �젅媛�
�썡留덊듃�쓽 �쟾�왂 遺꾩꽍
異쒖쿂: Company Report
媛�移섏궗�뒳 議곕떖 �솢�룞
_SLIDE_10_
��쒓났湲됱뾽泥댁�� �썡留덊듃 愿�怨꾨뒗 媛�議깃��怨꾩쓽 �뿰�옣�씠�떎.���
-誘몄＜由� 二� 罹붿옄�뒪�떆�떚 鍮덉뒪����씤�젅�씤 愿묎퀬�궗 遺��쉶�옣 �뒪�궢 �젅�씤
Wal-Mart��셲 win-win strategy
Wal-Mart �넂 supplier
怨듦툒�옄�뱾�쓽 �젣議곌낵�젙 遺꾩꽍
怨듦툒�옄�뱾�쓽 �옱怨좉��由ъ�� 鍮꾪슚�쑉�꽦�젣嫄� �룄���
�뼳 理쒖��媛�寃� 怨듦툒媛��뒫
` ���鍮꾩슜 �썝媛�援ъ“ `
cross-docking system
怨듦툒�옄
李쎄퀬 �삉�뒗
臾쇰쪟�꽱�꽣
�냼留ㅼ젏
蹂닿�� X
怨듦툒 �썝移� :��쒖븘臾대━ �뒭�뼱�룄 48�떆媛� �씠�긽��� �냼�슂�븯吏� �븡�뒗�떎.���
Fast moving item
利됱떆諛곗넚 Distributed item :24�떆媛� �궡 怨듦툒
Staple item:48�떆媛� �궡 怨듦툒
` Wal-Mart��� Partners (怨듦툒�옄) `
�썡留덊듃�쓽 �쟾�왂 遺꾩꽍
媛�寃�
�젙�떆 諛곕떖
怨좏뭹吏�
�옱臾� 愿�由� �슚�쑉�꽦
媛�移섏궗�뒳 �궡遺� 臾쇰쪟
_SLIDE_11_
���
�떒�씪 臾쇰쪟�꽱�꽣媛� 100媛� �냼留ㅼ젏 吏��썝
���
320km諛섍꼍 �궡 �긽沅뚯뿉 諛곗넚�꽱�꽣
1媛쒓섦濡� �씠猷⑥뼱吏�
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�엯怨� 李⑤웾�뿉 臾쇨굔 異쒓퀬媛� �븿猿� 泥섎━
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�썡留덊듃��� �븘留덉〈�쓽 �쟾�왂 鍮꾧탳遺꾩꽍.pptx
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