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CONTENTS
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1. ¾ÖÇø®ÄÉÀÌ¼Ç ½ÃÀå
01 What is a Mobile Application
02 ¸ð¹ÙÀÏ ¾ÖÇø®ÄÉÀÌ¼Ç ½ÃÀå ÇöȲ ¹× Àü¸Á
03 ºê·£µå ¾ÖÇø®ÄÉÀ̼ÇÀÇ ´ëµÎ
04 4P 4C 4R
2. ¾Û¸¶ÄÉÆÃÀÇ 4R
01 ¾Û ¸¶ÄÉÆÃÀÇ 4R
02 4RÀ» È°¿ëÇÑ ºê·£µå ¾ÖÇø®ÄÉÀÌ¼Ç »ç·Ê
°á·Ð
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Introduction
01 ¿¬±¸ÀÇ ¹è°æ°ú ¸ñÀû
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01 ¿¬±¸ÀÇ ¹è°æ°ú ¸ñÀû
[±×¸²1-2] ¼¼°è ¸ð¹ÙÀÏ ´ë µ¥½ºÅ©Å¾ ÀÎÅÍ³Ý »ç¿ëÀÚ¼ö Àü¸Á, 2007~2015³â
[±×¸²1-1] À̵¿ÀüÈ °¡ÀÔÀÚ ¼ö/½º¸¶Æ®Æù °¡ÀÔÀÚ ºñÁß
¡°È޴뼺, À̵¿¼º, °³Àμº¡±È°¿ë
Personal Media ·Î ¹ßÀü
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¾ÖÇø®ÄÉÀÌ¼Ç ½ÃÀå
¾Û¸¶ÄÉÆÃÀÇ 4R
½Ã »ç Á¡
2012 ½º¸¶Æ®ÄÜÅÙÃ÷ ½ÃÀåÁ¶»ç, ÇѱºÄÜÅÙÃ÷ÁøÈï¿ø
Àü ¼¼°è ¸ð¹ÙÀÏ ¹× µ¥½ºÅ©Åé ÀÎÅÍ³Ý ÀÌ¿ëÀÚ ÃßÀÌ Àü¸Á, Morgan Stanley(2xxx.4)
±¹³» ½º¸¶Æ®Æù »ç¿ëÀÚ 3,000¸¸¸í µ¹ÆÄ (33,298,440¸í, ¹æ¼ÛÅë½ÅÀ§¿øȸ, 2013.01)
½º¸¶Æ®Æù, ÅÂºí¸´ µî ¸ð¹ÙÀÏ ¹Ìµð¾îÀÇ ¼ºÀå
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Body 1 ¾ÖÇø®ÄÉÀÌ¼Ç ½ÃÀå
01 What is a Mobile Application
02 ¸ð¹ÙÀÏ ¾ÖÇø®ÄÉÀÌ¼Ç ½ÃÀå ÇöȲ ¹× Àü¸Á
03 ºê·£µå ¾ÖÇø®¡¦(»ý·«)
|
°æÇè ÀÏ°æ -BP Consulting (2009.12)¡± ÀçÀοë
03 ºê·£µå ¾ÖÇø®ÄÉÀ̼ÇÀÇ ´ëµÎ
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¼ ·Ð
¾Û¸¶ÄÉÆÃÀÇ 4R
½Ã »ç Á¡
¾ÖÇø®ÄÉÀÌ¼Ç ½ÃÀå
04 4P 4C 4R
¸Å½º ¸¶ÄÉÆÃ[4P]
ÀÎÅÍ³Ý ¸¶ÄÉÆÃ[4C]
¾Û ¸¶ÄÉÆÃ
[4R]
Product
Price
Place
Promotion
Contents
Cost to customer
Community
Communication
Reflex
Reality
Real place
Real-time Communication
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Body 2 ¾Û ¸¶ÄÉÆÃÀÇ 4R
01 ¾Û ¸¶ÄÉÆÃÀÇ 4R
02 4RÀ» È°¿ëÇÑ ºê·£µå ¾ÖÇø®ÄÉÀÌ¼Ç »ç·Ê
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¼ ·Ð
¾Û¸¶ÄÉÆÃÀÇ 4R
½Ã »ç Á¡
¾ÖÇø®ÄÉÀÌ¼Ç ½ÃÀå
01 ¾Û ¸¶ÄÉÆÃÀÇ 4R
Reflex ¹Ù·Î ¹ÝÀÀ
Áï°¢ÀûÀÎ ¹ÝÀÀ À̲ø¾î ³»´Â °Í
Reality ½Ç°¨
Çö½Ç¼¼°è¿¡ ½Ç½Ã°£À¸·Î ºÎ°¡Á¤º¸¸¦ °®´Â °¡»ó¼¼°è¸¦ Çϳª·Î ÇÕÃÄ ÇϳªÀÇ ¿µ»óÀ¸·Î º¸¿©ÁÖ´Â Áõ°Çö½Ç
Real Place ½ÇÁ¦ Àå¼Ò
À§Ä¡ ±â¹Ý ¼ºñ½º
Real-time Communication
½Ç½Ã°£ Ä¿¹Â´ÏÄÉÀ̼Ç
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01 Reflex¸¦ È°¿ëÇÑ »ç·Ê
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¾Û¸¶ÄÉÆÃÀÇ 4R
½Ã »ç Á¡
¾ÖÇø®ÄÉÀÌ¼Ç ½ÃÀå
¶óÀÌÅÍ ÀÌ¿ë °ÔÀÓ Á¦°ø ÁöÆ÷¶óÀÌÅ͸¦ Á÷Á¢ »ç¿ëÇÏ´Â ´À³¦ Àç Çö
º»ÀÎÀÇ ÃëÇâ¿¡ ¸Â´Â ¶óÀÌÅÍ Á¦°ø (Customized Design)
ÀÌ¿ë ¹æ¹ý ¼Ò°³ ¹× Á¦Ç° °ü·Ã Á¤º¸ Á¦°ø
¿Ê °¥¾Æ ÀÔÈ÷±â °ÔÀÓ Á¦°ø
µ¿¿µ»ó Ⱥ¸ Streaming Catalogue
GPS ÀÌ¿ë °¡Àå °¡±î¿î ¸ÅÀå Á¤º¸ Á¦°ø
°ÔÀÓÀ» ÅëÇÑ ºê·£µå üÇèÀ¸·Î Àç¹Ì¿Í È£°¨À» À¯¹ß
µ¿¿µ»ó Ⱥ¸¸¦ ÅëÇØ ¸¶Ä¡ ÆмǼ ÀÖ´Â µíÇÑ ½Å¼±ÇÑ °æÇè Á¦°ø
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02 Reality¸¦ È°¿ëÇÑ »ç·Ê
¾Û¸¶ÄÉÆÃÀÇ 4R
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¾ÖÇø®ÄÉÀÌ¼Ç ½ÃÀå
¿òÁ÷ÀÌ´Â 3Â÷¿ø ¸ðµ¨(Animated 3