본문/내용
How to be No. 1
Marketing class-Adidas
CONTENTS
NIKE VS ADIDAS
Reason of Choice
1st Suggestion
2nd Suggestion
Conclusion
3rd Suggestion
4th Suggestion
Marketing class-Adidas
NIKE VS ADIDAS
CONTENTS
Marketing class-Adidas
NIKE VS ADIDAS
V
S
Which Brand
do you prefer
Marketing class-Adidas
CONTENTS
Reason of Choice
Marketing class-Adidas
World Sports Industry analysis:
-` 2005 NIKE owned 33%, Adidas 14% Reebok 12%, Puma 7% of market.
-`Korea productivity center survey: NO.1 brand power, Customer satisfaction
2xxx Brand ranking
2012 Brand ranking
No Adidas in Ranking
Reason of Choice
Marketing class-Adidas
Reason of Choice
No Adidas in Ranking
-` Same industry
-` Started earlier
-` 2nd place
-` Want to Make No.1
Marketing class-Adidas
How we will present
No Adidas in Ranking
→ Based on Adidas strategy
give suggestions to make
NO.1
Marketing class-Adidas
CONTENTS
1st Suggestion
Kakao Plus friend
Marketing class-Adidas
1st…