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Spicy Chicken Stir-Fried Noodle
SAMYANG
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Product
Price
Place
Promotion
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Spicy Chicken
Stir-Fried Noodle
Calories
Carbohydrate
Sugar
Protein
Fat
Saturated Fat
Trans Fat
Cholesterol
Sodium
530g
85g
7g
12g
16g
8g
0g
0mg
1280mg
Weight 140g
Product Launching Date 2012.04
Price 1,000 Won
Spicy pepper(û¾ç°íÃß) : 4,000~ 10,000 SHU
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: 4,404 SHU
EXTREMELY SPICY!!!
Ramen Market Expectation
1.9 trillion Won
2xxx The First Half Growth : 3.7%
The Third Quarter Growth : 6.4%
Decreasing Sales of White-Soup Spicy Noodle
(Nagasaki Jjambbong, Ggo-ggo Myun)
Schedule
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, Divorcer with kids,
Social class : Middle and Lower class
Recency : Purchased in past 7 days
Frequency : 0~1, 2~3, over 3 times in a week
Phycographic : People who like spicy food
People who relieve stress by food
People who are sick of normal
noodle product
Schedule
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Product
Price
Place
Promotion
Positioning
no-soup and spicy noodles for vibrant, challenging, exciting people who want to relieve stress
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Schedule
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Product
Price
Place
Promotion
Noodles
Low-involvement product
Simple consuming recognition structure
Price is an important factor
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Spicy Chicken
Stir-Fried Noodle
Schedule
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Product
Price
Place
Promotion
Price of Competitors
Price
Brand Name
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1,000
1,000
900
1,000
1,050
Unit: Schedule
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Produ