맥도날드 기업분석

CONTENTS
Ⅰ. Market Situation

Ⅱ. Competitors Analysis
1. Lotteria
2. Burgerking

Ⅲ. Corporate Analysis
1. Introduction and History
2. New media advertisement case
3. SWOT
4. Current marketing evaluation
5. SO, What things McDonald’s has to do

Ⅳ. Suggestion
1. Advertising Objectives
2. New media advertising strategies
1) Brand Application
2) QR code
3) Advergame
4) Interactive Billboard
5) Facebook
6) Augmented Reality Advertisement

Ⅴ. Conclusion

Ⅵ. Reference

Ⅰ. Market situation

These days Fast-food is indispensable in our life. Many of people stand in a line to get the food at the Fast-food franchises anywhere. Starting with Lotteria in 1979, it has been introduced to the Korea. After that, the industry of Fast-food has been developed with the change of Society. However, Due to many diseases caused by Fast-food, wellbeing campaign and slow food, the development of Fast-food industry has been stopped. It was the highest market value …