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_SLIDE_1_
M
i
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r
o
s
o
f
t
S
u
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f
a
c
e
P
r
o
_SLIDE_2_
Background
Inside-out Perspective
Outside-in Perspective
Evaluation
Contents
1
2
3
4
_SLIDE_3_

1. Background of IT Industry

_SLIDE_4_
1
Background
Smart Phone Industry Growth
2007
2xxx
1,280
1,820
Cell-phone sales volume of the world
Market saturation
Gradually increase
(million)
Smart phone sales volume of the world
Market puberty
extremely increase
2005
2007
2009
2xxx
0
120
240...
º»¹®/³»¿ë
_SLIDE_1_
M
i
c
r
o
s
o
f
t
S
u
r
f
a
c
e
P
r
o
_SLIDE_2_
Background
Inside-out Perspective
Outside-in Perspective
Evaluation
Contents
1
2
3
4
_SLIDE_3_
1. Background of IT Industry
_SLIDE_4_

1
Background
Smart Phone Industry Growth
2007
2xxx
1,280
1,820
Cell-phone sales volume of the world

Market saturation
Gradually increase
(million)
Smart phone sales volume of the world

Market puberty
extremely increase
2005
2007
2009
2xxx
0
120
240
360
480
(million)
Source: Gartner Group

Global smart phone market has grown up increasingly.
_SLIDE_5_

1
Background
Smart Phone Industry Growth
Source: ±¹³» À̵¿Åë½Å 3»ç, µðÁöÅРŸÀÓ½º ·Î¾Æ±×·ì
Smart phone sales volume of Korea

2007
2xxx
2008
2009
8
18
73
400
(ten thousand)
5000% UP for 3 years.

Also Korean smart phone market has grown up too.
Smart phone user volume of Korea

2009
2012
2xxx
2xxx
(ten thousand)
47
500
1,000
2,672
More 50% of cell phone ¡¦(»ý·«)



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Date : 2015-12-02
FileNo : 15122278

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