마이크로소프트(Microsoft Surface Pro) 분석

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Background
Inside-out Perspective
Outside-in Perspective
Evaluation
Contents
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1. Background of IT Industry
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1
Background
Smart Phone Industry Growth
2007
2xxx
1,280
1,820
Cell-phone sales volume of the world

Market saturation
Gradually increase
(million)
Smart phone sales volume of the world

Market puberty
extremely increase
2005
2007
2009
2xxx
0
120
240
360
480
(million)
Source: Gartner Group

Global smart phone market has grown up increasingly.
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1
Background
Smart Phone Industry Growth
Source: 국내 이동통신 3사, 디지털 타임스 로아그룹
Smart phone sales volume of Korea

2007
2xxx
2008
2009
8
18
73
400
(ten thousand)
5000% UP for 3 years.

Also Korean smart phone market has grown up too.
Smart phone user volume of Korea

2009
2012
2xxx
2xxx
(ten thousand)
47
500
1,000
2,672
More 50% of cell phone …