라면시장 보고서(영어)

FOOD MARKETING
Contents
Introduction - 1) The outline of noodle market
2) Existing white noodle brand - Sarigomtang-men
3) The growth of white noodle market

Main subject - The marketing strategy depending on the manufacturers

1) Paldo - Kokomen
2) Samyang - Nagasaki jjamppong
3) Ottogi - Gisu-men
4) Nongshim - Hooroorook Kalguksu
Conclusion - Summary and suggestion

Introduction
1) The outline of noodle market

The total noodle market size

2007
2008
2009
2xxx
2xxx
Market size
15,000
17,000
19,000
18,000
20,000

Table 1 - Size of Noodle Market (unit : hundred million won)

= In 2xxx, the Korean noodle market size was approximately 2 trillion won that one person consumes about 84 noodles. As the popular tradition that noodle market grows when the economy is in a bad circumstance, the size of noodle market grew during 2008 through 2009. After some stagnation in 2xxx, the new demand is created…