맥도날드 마케팅 분석(영문)

_SLIDE_1_ Tourism Marketing _SLIDE_2_ CONTENTS Description of the company 1 Macro and Micro Environment analysis 2 SWOT Analysis 3 STP Analysis 4 Marketing Mix 5 6 Evaluation of marketing strategy _SLIDE_3_ Description _SLIDE_4_ Our customers` favorite place and way to eat and drink. Misson Value History _SLIDE_5_ Misson Value History To place the customer experience To be committed to their people. To operate our business ethically. To give back to their communities. _SLIDE_6_ 1940. McDonald`s Bar-B-Q Opened 1954. McDonald`s is founded 1988. 10,000th restaurant open Now, in 119 countries 33000 stores 1955. The first store Opened Misson Value History _SLIDE_7_ Macro & Micro Env. _SLIDE_8_ Macro Env. Micro Env. _SLIDE_9_ Macro Env. Micro Env. _SLIDE_10_ SWOT Analysis _SLIDE_11_ S W O T SDSDSDS a.Largest fast food market share in the world. b.Brand recognition valued at $40 million. c.$2 billion advertising budget. d.Locally…
…