맥도날드 기업분석(영문위주)

_SLIDE_1_ _SLIDE_2_ 3. Internal Analysis 4. Corporate-level Strategy 5. Diversification 6. Conclusion 1. About McDonald’s 2. External Analysis _SLIDE_3_ About McDonald’s _SLIDE_4_ McDonald’s 국제화 현황 McDonald’s History McDonald’s 의 ㅁㅁㅁ The business began in 1940, with a restaurant opened by brothers Richard and Maurice McDonald in San Bernardino, California. Their introduction of the `Speedee Service System` in 1948 furthered the principles of the modern fast-food restaurant _SLIDE_5_ McDonald’s 국제화 현황 McDonald’s History McDonald’s 의 ㅁㅁㅁ Raymond Albert Kroc Multimixer salesman Ray Kroc visits McDonald’s in San Bernadino intending to sell the brothers more Multimixers. The 52 year old Kroc is fascinated by the operation. He learns from the brothers that they are looking for a nationwide franchising agent. He has an epiphany and is determined that his future would be in hamburgers. _SLIDE_6_ McDonald’s History Today, McDonald`s is the world`s leading…
…